Surtex 2013 was awesome and amazing. Reflecting back on the past week, I am realizing just how much a press kit can be used as a very helpful tool to communicate a lot of information effectively. I got lots of happy feedback about mine this year so I thought I would share the contents in an effort to support new artists with information that they might find useful.
I kept it small. I don’t think anyone attending a trade show wants to add any weight or any large items to what they are carrying. My black glossy folder to hold the contents measures 5 inches by 10 inches with a pockets inside on the left and right accompanied by slots to insert a business card. I had the folders custom made. My inserts measured 4 1/2 by 9 1/2 inches. I added my business card in first.
On the right side top, I included a bio…”Lots About Laura”. It is four paragraphs that sum me up in my own words. However I wrote it in third person because it sounded a little personal to write it from myself.
Behind it is a page of my current licenses with products in the marketplace. If you don’t have any, you can add blogs that you write for here (guest posts, etc.) or whatever else demonstrates /shows your brand.
And behind that on the right is a page that share all of my social media sites.
On the left side, I put in a glossy colorful page sharing my newest collection, “I Believe in Fairies”.
Behind it I added a page to encourage readers to use their writing tools.
I gave some special people Laura Kelly Sharpie markers for doodling too.
To personalize and add to it this year, I added a product sample on the right of a “Me and My Peeps” auto decal from Plaid and a postcard about my upcoming Blog Hop on the left. Both pieces add a little more detailed information that I am actively interacting with my licensees and the community, online and in the living world.
To finalize it, I added a glossy badge to the front and a button from my Buttons Galore and More license.
I am no expert. This is not professional marketing advice. It is simply what I did and found to support my effort to share my art, my style and well…myself with others/companies that I would like to work with.
Happy Creating and Sharing and Growing,
P.S. I had little round pins of my most popular art too (“Me and My Peeps” of course! If someone acted interested in what I had to share, I gave them one to wear on their show name badge. They were a lot of fun and a great idea from my great artist friend, Jen Goode!